How to Use Hashtags for Local Marketing And Brand Awareness

Using hashtags for local marketing and brand awareness can be an effective strategy to connect with your target audience, increase visibility, and drive engagement. 

Hashtags can be a key piece to a social media post so it’s best to consider which are relevant and useful.

So how can you use hashtags and which are best?

First understand that hashtags are basically acting as keywords for a search engine. As a marketing professional, think of your job as aiding search engines find what they’re looking for.

Platforms like Google offer advertising, but if you’re just getting started or don’t exactly have a marketing budget, there are work arounds! 

A few tips when selecting and using hashtags:

1. Use Geo-Targeted Hashtags: Identify hashtags that are popular and relevant to your local community. Look for hashtags related to your city, neighborhood, or region. Consider these examples: #thegulch or #downtownnashville Simple and efficient! This allows users to find you locally.
2. Create Branded Hashtags: Develop a unique hashtag specifically for your brand or local marketing campaigns. Encourage your audience to use this hashtag when sharing content related to your brand or events. This also creates a way for others to connect! For example, if everyone is attending an event and using the same hashtags, you can easily see all the photos from the event by clicking on the hashtag.
3. Leverage Seasonal and Trending Hashtags: Keep an eye on trending local topics and seasonal events. By incorporating these hashtags into your posts, you can ride the wave of popularity and reach a broader audience. Just remember to make your post relevant to the topic. For example, a boutique in Nashville just got new cowboy boots in. CMA Fest is a widely-popular event so in the weeks leading up to the event and even during, they may use #CMAFest on a few social media posts showcasing their new cowboy boots as the go to item for summer concerts.
4. Use Industry-Related Hashtags: Identify hashtags that are popular and relevant to your local industry. Consider these examples: #dreamhome for a builder or #skincareroutine if you’re an esthetician. Similar to geo-targeted hashtags, this allows users to find our based on what exactly your business offers. 

Remember that while using hashtags for local marketing and brand awareness, it’s essential to strike a balance and avoid overusing them in your posts. Too many hashtags can make your content appear spammy and decrease engagement. 

Aim for a few relevant and impactful hashtags that align with your brand’s messaging and goals.